COOL IT!
COOL IT! is a gripping new documentary from Emmy Award–winning director Rory Fielding that exposes one of the most dangerous—and least understood—drivers of climate change: the global explosion of cooling. From supermarket freezers to hospital chillers, from the AC units in our homes to the servers powering artificial intelligence, modern life runs on systems that leak billions of tons of powerful heat-trapping gases and create new chemical contaminants in our water. Through exclusive access to scientists, engineers, and communities already impacted by rising levels of TFA—an emerging PFAS-class pollutant formed by “green” refrigerant replacements—the film reveals how what keeps us comfortable is quietly destabilizing the planet.
Across three continents, COOL IT! uncovers a story of technological dependence, corporate manipulation, and human vulnerability. As demand for air-conditioning and refrigeration skyrockets, the world faces a runaway feedback loop: more cooling requires more energy, creates more pollution, and drives more heat. Yet the film also shines a light on real solutions—natural refrigerants, smarter policy, and communities pushing back against chemical industry influence. Visually cinematic and grounded in human storytelling, COOL IT! is a wake-up call that forces us to confront a defining question of our century: Can we keep life habitable without poisoning the world in the process?